The wedding world is constantly evolving. A decade ago, photo booths and drone footage were brand-new ideas. But today, a new role is making waves and quickly becoming one of the most sought-after vendors on a couple’s dream team: the wedding content creator.

But what exactly is a wedding content creator? How do they fit alongside your photographer and videographer? And most importantly, do you need one for your big day?

What is a Wedding Content Creator?

A wedding content creator captures the candid, behind-the-scenes moments of your wedding using a phone camera (usually an iPhone or similar device). Unlike a traditional photographer or videographer who edits your images and films with a cinematic, polished lens, a content creator provides quick-turnaround, documentary-style coverage that feels candid and natural.

Think of them as your guest’s-eye view, except with professional expertise in storytelling, angles, and timing. Many of the best wedding content creators have a background in marketing, content creation for brands, and/or social media management before joining the wedding industry.

Wedding content creators are also there to record the small but meaningful moments that may be missed by a photographer or videographer. There are so many fleeting moments that pass by in a blur, and the more lenses you have documenting the big day, the more memories you're able to hold onto. But content creators don’t compete with photographers or videographers—they add another layer of coverage.

The biggest differentiator between a wedding content creator and other vendors? Delivery speed. Most content creators deliver a full gallery of content the very same night or by the next day. That means while you’re sipping coffee as newlyweds, you’ll already be scrolling through an entire gallery of photos and video clips of your day.